Skip to Content

Investing in

Tomorrow's CPG Stars

60% CPG brands fail within the first 3 years

Join us and make your company a better place.

What you will get

  Wonderful experience

  Quick support

  Complete access

Contact us

We are dedicated to fostering innovation and growth and invest in Consumer Packaged Goods (CPG) brands at the pre-seed and seed funding stages. Our mission is to support emerging brands that demonstrate potential for significant impact and growth in the marketplace.

Who We Are:

FMCG HQ is a forward-thinking investment firm focused on identifying and nurturing the next generation of CPG brands. Our team comprises industry experts with extensive experience in consumer goods, marketing, and brand development. We leverage our knowledge and network to help brands scale effectively.

Investment Focus:

We are particularly interested in brands that are:

  • Innovative and disruptive in their approach
  • Committed to sustainability and ethical practices
  • Targeting consumer needs with unique value propositions

Geographic Focus:

We encourage applications from brands based in:

  • The United States
  • The United Kingdom
  • Australia
  • Europe
  • India

Application Process:

If you are a CPG brand in the pre-seed or seed stage and are looking for investment to accelerate your growth, we invite you to apply. Please submit your business plan, including details about your product, market strategy, and financial projections.

Why Partner with FMCG HQ?

  • Expert Guidance: Benefit from our team's expertise in navigating the FMCG landscape.
  • Network Access: Gain access to a vast network of industry contacts, potential partners, and distribution channels.
  • Tailored Support: Receive personalized support to help you refine your business model and marketing strategies.

We look forward to discovering innovative brands that are ready to make their mark in the FMCG industry. Together, we can drive growth and create lasting impact.


Apply Now!

Apply to get Seed Investment from FMCG HQ™.

Redefining the CPG eco system

Analyzing the numbers behind our success:
an in-depth look at the key metrics driving our company's achievements

12k
Useful options

45%
More leads

8+
Amazing pages

Questions?

Frequently asked questions

Here are some common questions about our company.

We invest in Consumer Packaged Goods brands from the United States of America, United Kingdom, & India. 

We accept brands currently seeking pre-seed funding round, seed round, and series A round across all CPG categories.

We DO NOT invest directly on ANY companies. We connect CPG brands with institutional and private investors for FREE.

CPG Startup can also apply to join the FMCG HQ™ Startup Program. We only accept 3 brands every 12 months and help them grow their business by offering our services for 20% equity investment. [sweat equity]

15,000+ companies find our free resources useful