Operator-led courses for CPG founders and brand teams
Cohort-based programs taught by founders who've actually shipped what they're teaching. Beta cohorts open to founding brands first; public enrollment opens later.
Most CPG education is built by people who haven't shipped a SKU in five years.
We're building FMCG Academy because most CPG education on the market has the same structural problem: it's taught by consultants and academics who haven't operated a brand in five years. The frameworks are stale; the examples are outdated; the playbooks don't reflect how brands actually launch in 2026.
FMCG Academy courses are taught by operators currently shipping. Founders running founding 100 launches. Marketing leads at brands you've heard of. Co-pack operators running production lines this week. The content is current because the instructors are current.
Founding brands get free access to every course as part of their founding 100 terms. Public enrollment opens later — at significantly higher rates. The pricing signals what we value: founding brands first, public-cohort access second.
Current courses
More cohorts ship per founding 100 demand. Founding brands vote on what gets built next.
And what they're not
Operator-led, current
- Live cohorts with operator instructors
- Curriculum updated quarterly with current founding 100 learnings
- Direct access to instructors during office hours
- Certificate of completion (useful for LinkedIn, less useful as a credential)
- Founding 100 members get free access
- Recorded sessions for asynchronous catch-up
These aren't
- MBA replacements (this is operational, not academic)
- Substitutes for founding 100 operational coordination
- Pre-recorded MOOC-style content
- Networking-event pricing for one-day workshops
- Live in-person events (all online for now)
- Available to non-cohort-one members at founding rates
Operators teaching from current launches
Not the same recycled CPG case studies you can find on YouTube. Current, real, occasionally messy.
The best CPG education is somebody who shipped a SKU last Tuesday telling you what worked, what broke, and what they'd do differently. Not a 2018 case study from a former brand manager.
How a cohort runs
Weekly live sessions with operator instructor and Q&A.
Most cohorts run 4–8 weeks depending on depth required.
Direct office-hours with instructors for cohort members.
Founding brands get free access to every course.
Frequently asked questions
Related reading
Get free course access via founding 100
Founding brands get free access to every FMCG Academy course. Public enrollment opens later at higher rates.