Apply, ask, or register interest
One form, multiple paths forward. Brands apply for cohort one. Partners apply to the network. Investors register for Deal Flow. Press and team-side inquiries route here too. We respond within one business day.
One business day response · Founder-controlled data sharing · No data room required
The honest path from form to first conversation.
Within one business day: we acknowledge your submission and route it to the right person on the founding team. Brand applications go to the cohort one scoping team. Partner applications go to the network onboarding lead. Investor interest goes to the capital team.
Within one week: if your application moves forward, you have a 30-minute discovery call scheduled with the founding team and the right operating principal. No pitch theater. We align on what you're actually trying to do.
Within two weeks: for brand applications that advance, we scope a 14-day sampling pilot or first launch brief. Founding-cohort pricing locks at the agreed terms. For partner applications, network onboarding ships the same week.
If we're not the right fit, we tell you that — usually within 48 hours of the discovery call. We'd rather close the loop fast than leave you waiting on an answer that isn't coming.
Three direct channels
Sales & cohort applications
Brand onboarding, demos, pilot scoping. Beta access starts here.
[email protected]Press & partnerships
Media inquiries, partnership opportunities, podcast and conference outreach.
[email protected]One form for every path
Tell us about your brand, your role, what you're trying to do. The right person on the founding team gets your submission within minutes.
What helps us route your submission fast
Tell us
- What you're trying to do (the operational question)
- Your brand or company name, even if early-stage
- Your role (founder, CMO, ops lead, investor, partner)
- Which markets you operate in or are targeting
- What stage you're at (pre-revenue, post-PMF, scaling)
- A best-available phone or Slack handle for the founder-team direct line
You don't need to send
- A formal pitch deck (we'll request what we need during diligence)
- Pro-forma financials (operational signal matters more)
- A data room (cohort one signal lives in the platform, not in shared drives)
- Confidentiality NDA at submission stage (we'll mutual-NDA during discovery)
- A pre-screened intro from a mutual friend (cold submissions are equally welcome)
- Polished marketing materials (we read the raw substance, not the design)
“The best cohort one applications are the ones from founders who skip the pitch theater and just tell us what they're trying to do. That's what the form is built for.”
What we lock in on every submission
Acknowledged within one business day. Decisions or scheduling within the same window.
Submissions go to a founding-team member, not to a junior intake queue.
If we're not the right fit, you hear that within 48 hours of the discovery call.
You control what data shares with which team members. Revocable any time.
Frequently asked questions
Related reading
Submit your application now
One form, multiple paths. We respond within one business day to every submission.