FMCG HQ in Canada — on the roadmap
Canada is on the founding 100 roadmap. Bilingual sampling, EN/FR creator network, and CFIA-compliant fulfillment ship after the US beta validates each capability.
Why Canada is on the founding 100 roadmap
Canada is the highest-priority international expansion market for founding 100 — proximity to US fulfillment, harmonized retail dynamics, and a creator economy that runs adjacent to (and on the same platforms as) the US. Founding brands US-side get first access to Canada when each capability ships.
Retail landscape: Loblaws, Sobeys, Metro, Shoppers Drug Mart, and Costco Canada dominate the channel structure. Independent natural retail in Quebec and BC is a strong founding 100 beta target. Buyer-evidence templates for these retailers ship with the Canada beta.
Regulatory notes: CFIA labeling (bilingual EN/FR required), Health Canada NHP framework for supplements, and SQF-style food-safety compliance are the founding 100 regulatory layers shipping with Canada beta. Quebec-specific French-language requirements are handled at dispatch.
Creator economy: Canadian creator economy splits across EN-Canada (TikTok / YouTube dominant) and FR-Canada (Instagram / TikTok with distinct creator base). Founding 100 onboarding covers both audiences with brand-safety + audience-demographic filtering at the brief stage.
Honest about Canada
On the roadmap for Canada
- Identity-verified sampling cohort onboarding
- UGC creator network onboarding by demographic + category
- Co-pack network buildout by founding-brand demand
- 3PL coverage in priority metros
- Buyer-evidence templates for named retailers
- Founding pricing locked for founding 100 brands in this market
Will not ship until US validates
- Q-commerce integrations (Instamart / Blinkit / GoPuff equivalents)
- Cold-chain fulfillment
- Retail-direct order routing through buyer integrations
- Localized survey instruments for non-English markets
- Tier-3 city coverage beyond priority metros
- Multi-language UGC briefing at scale
What we're shipping in Canada
The four sides of the founding 100 operational stack — localized for Canada. Each ships when Canada opens for founding 100 beta.
Local creators
EN and FR creator onboarding planned alongside the Canada beta launch — quality + brand-safety vetting at the briefing stage.
Manufacturing partners
Ontario and Québec co-pack partners are on the roadmap for food, beverage, and natural products. CFIA-compliance scaffolding ships with the Canada beta.
Logistics network
Cross-border 3PL from US nodes is on the founding 100 roadmap. CBSA-compliant warehousing scaffolding ready when the Canada beta opens.
Retail intelligence
Loblaws, Sobeys, Metro, and Shoppers Drug Mart buyer-evidence templates are on the roadmap alongside the Canada beta.
Canada cities on the founding 100 roadmap
Coverage rolls out per founding 100 demand. Founding brands shape which metros get prioritized first.
How a founding 100 reservation works in Canada
Canada isn't live yet. Here's the path from interest to founding-cohort priority access when it opens.
Register interest
Roadmap updates
Beta open notification
Founding pricing applies
Canada ships when we can ship it honestly. Until then, founding brands get notified — and locked into the pricing they signed up at, regardless of how it evolves.
The honest snapshot
Canada ships when the operational layer is ready.
Founding 100 is capped at 100 founding brands across all markets.
Whatever pricing you lock at signup stays for the life of the relationship.
Register interest to get notified when Canada opens.
Frequently asked questions
Related reading
Register interest for Canada
Canada ships when the operational layer is ready. Register interest to lock founding pricing.