Simple, honest pricing. Locked for life for founding 100.
Hybrid billing — a flat monthly base plus metered overages for usage above your quota. Cohort-one founding brands lock today's rate for the lifetime of their subscription. Public pricing for non-cohort brands ships later and will be higher.
Founding 100
For the first 100 founding CPG brands. Locked pricing for life.
- Up to 3 brands + 25 SKUs
- 5 sampling pilots / month included
- 10 UGC briefs / month included
- 1,000 API calls / month
- Slack + Shopify integrations
- Direct Slack channel with founding team
- Grandfathered pricing — forever
- Hybrid billing (overages metered)
Studio
For established CPG brands scaling beyond pilot.
- Unlimited brands + SKUs
- 25 sampling pilots / month included
- 50 UGC briefs / month included
- 10,000 API calls / month
- Every integration + custom webhooks
- Dedicated Slack channel
- Priority pilot scheduling
- Custom retail readout templates
Enterprise
For multi-brand holdcos. Custom contracts.
- Custom volume + SLA
- Single sign-on (SAML)
- Dedicated success manager
- Custom integrations + API
- Quarterly business reviews
- Procurement-friendly contracts
- Multi-region data residency
- 24/7 priority support
Founding 100 pays beta prices — forever.
You're taking a risk on us. We're taking a risk on you. The economics should bias toward making the partnership work — not toward maximizing short-term per-deal revenue extraction. That's why founding 100 pricing is locked at signup, for the life of your subscription.
Whatever rate you sign up at during private beta stays with your account, even when our public rates increase as the platform matures. The locked-pricing commitment is the most important promise we make to the first 100 brands.
All three tiers above are open today at founding 100 pricing. Once founding 100 fills, public rates ship and will be higher. The math heavily favors getting in early.
Hybrid: flat base + metered overage.
Predictable monthly cost for what most brands actually use, with usage-based overage if you run more pilots or briefs in a peak month. No surprise invoices.
Base subscription
Flat monthly or annual fee includes the quota for your tier — pilots, UGC briefs, and API calls. Bills the 1st of every cycle via Stripe.
Overages, metered
Run beyond your quota in a peak month? Each extra unit (pilot, brief, API call) is metered via Stripe Meter Events and billed at the end of the cycle at a transparent per-unit rate.
No setup fees
Zero onboarding fees, zero long-term contracts. Cancel anytime in Stripe and your access continues through the end of the billing period.
How to choose between the first two tiers
Founding 100 is right when…
- You operate 1–3 brands and want founding-cohort pricing locked
- Your pilot volume is < 5 / month and UGC briefs < 10 / month
- You want a direct Slack line with the founding team
- You're an emerging brand under $5M ARR
- You want the simplest possible billing
Studio is right when…
- You operate 4+ brands or a parent + line-extension portfolio
- You're running 10+ sampling pilots / month at peak
- You need 50+ UGC briefs / month for always-on creator content
- You're $5M+ ARR and growing into multi-region retail
- You need custom retail readouts your buyer team can sign off on
Why locking founding-cohort terms now matters
Public rates ship as the platform matures. Founding 100 terms stay locked at beta pricing for the life of your subscription — even at renewal.
| Capability | Founding 100 (now) | Public rates (later) |
|---|---|---|
Monthly rate | $499 (locked) | TBD — higher |
Annual rate | $4,990 (locked) | TBD — higher |
Setup / onboarding fees | None | Likely |
Long-term contract required | No | TBD |
Direct founding-team Slack | ||
Vote on product roadmap | ||
First access to new markets | ||
Grandfathered on renewal |
The locked founding-cohort pricing is the single most important commitment we make. We can't change it later. That's on purpose.
FAQ
Is there a free trial?+
Yes — 14 days free on Founding 100 and Studio, no credit card required to start. Your card is captured at checkout when you decide to continue. If you don’t convert, the workspace is preserved read-only for 90 days in case you come back.
What counts as a "sampling pilot" or "UGC brief"?+
A sampling pilot is a single shipment manifest of any size — 25 recipients or 5,000, same count. A UGC brief is one creator brief delivered with assets. We measure unit counts not units within them, so you’re never penalized for scope.
How do overages work?+
Anything beyond your monthly quota meters via Stripe Meter Events. You see live usage in the dashboard. Overage rates are published per tier and capped at 25% of your base — we surface a warning when you’re approaching it.
Do I keep my data if I cancel?+
Always. You can export every brand, SKU, pilot, and recipient as CSV/JSON at any time. After cancellation, the workspace stays read-only for 90 days, then is permanently deleted on request or after 180 days.
What happens to my pricing if I downgrade or upgrade?+
Founding-cohort terms apply to whichever tier you’re on. Upgrading from Founding 100 to Studio keeps the founding discount on Studio. Downgrading back keeps the locked Founding 100 rate. The discount is on the account, not the tier.
When does founding 100 close?+
Founding 100 is capped at 100 founding brands across the platform. Once filled, public pricing opens for subsequent cohorts at higher rates. Founding brands keep their locked terms forever — including through future cohort upgrades.
Can I see usage before I get billed?+
Yes — the dashboard shows live usage against your quota. We also fire a Slack notification (if you’ve connected Slack) when you cross 80% of any meter, and an email at 100%.
Do you offer non-profit or academic pricing?+
We do a 30% discount for verified non-profits and accredited academic CPG research programs. Email [email protected] with your 501(c)(3) determination letter or institutional credentials.
Related reading
Lock in founding 100 pricing
Founding 100 is capped at 100 founding brands. Once filled, public rates open at higher pricing. Sign up now to lock founding terms for life.