FAQs
Twelve honest answers about the beta, the cohort, and how this works.
What is FMCG HQ? +
FMCG HQ is a startup building the operating system for consumer goods — sampling, UGC, private-label launch, insights, and capital. We're currently in private beta with cohort one founding brands.
What stage is the product actually at? +
Private beta. Cohort one is capped at 100 founding brands and is application-only. We're honest about what's shipped vs what's on the roadmap on every page of this site.
Who is cohort one for? +
Consumer-brand operators, CPG founders, and brand-marketing teams launching or scaling a SKU in the US first. Other markets are on the public roadmap.
How does pricing work? +
Founding-cohort pricing is locked in for the life of the account. We never re-price cohort one as we scale. Specific quotes come during the application + scoping conversation.
Is there a long-term contract? +
No. We earn the next month by being useful this month. If we're not delivering, you walk — no termination fee, no clawback.
Which markets do you ship in today? +
Cohort one is US-first. Additional markets open as fulfillment and compliance ship in each — founding brands get first access in every new market without re-onboarding.
What happens after I apply? +
We respond within one business day. If we move forward, we scope a 14-day pilot with you and have a brief approved within one week.
What is the Beta Cohort Manifesto? +
Six commitments to founding brands: locked pricing, direct line to the team, no long-term contracts, vote on the roadmap, built with you not at you, and we're honest about what's shipped vs not. Read it on the homepage.
I'm an investor, not a brand. How do I engage? +
Register interest via the contact page and mention investor. We'll loop you into the pre-seed conversation. Deal Flow Terminal access ships after cohort one has enough operational signal to underwrite against.
I'm a creator, not a brand. How do I engage? +
Creator Launch is in private beta with a small founding creator cohort. Apply via the contact page and mention creator.
How is FMCG HQ different from a regular CPG agency? +
We're infrastructure, not services. Sampling, UGC, and private-label run on a platform — not as a billable engagement. The platform improves with every cohort one brand that uses it.
Can I see a demo? +
Yes — apply for cohort one via the contact form and we'll walk you through the methodology and dashboard during the discovery call.
Still have a question?
Email [email protected] or open the contact form.