Founding 100 is live in the USA
Founding 100 ships in the United States. US-first sampling, UGC, and private-label methodology — founding brands lock in pricing and shape what we build next.
Why the USA is on the founding 100 roadmap
The US is the largest CPG market on earth and the most fragmented. Founding cohort brands launching here get the full operational stack — sampling, UGC, manufacturing, insights — concentrated in a single market while we earn the right to expand internationally. Building US-first is a discipline choice: ship the right stack here before promising it in twelve markets.
Retail landscape: Whole Foods, Target, Sprouts, Erewhon, Trader Joe's, and natural-channel independents dominate the founding 100 priority list. Amazon (1P and 3P) is the parallel digital channel where most founding 100 brands run sampling-validated launches. Costco roadshow tracking is on the founding 100 roadmap as founding 100 buyer demand validates it.
Regulatory notes: FDA Nutrition Facts, allergen labeling, and category-specific claim review (clinical, “clean,” sustainability) are automated for the US in founding 100. State-level claims for California Prop 65, New York menu labeling, and similar are handled at the regional dispatch level.
Creator economy: US creator economy is the largest in the world by both creator count and brand spend. Founding 100 focuses on TikTok, Reels, and YouTube Shorts — the platforms with the highest creator-to-buyer conversion for CPG. Founding brands get audience-demographic filtering across all three platforms at the brief stage.
Honest about the USA
Live in the USA (founding 100)
- Identity-verified sampling cohort onboarding
- UGC creator network onboarding by demographic + category
- Co-pack network buildout by founding-brand demand
- 3PL coverage in priority metros
- Buyer-evidence templates for named retailers
- Founding pricing locked for founding 100 brands in this market
Not yet shipped in the USA
- Q-commerce integrations (Instamart / Blinkit / GoPuff equivalents)
- Cold-chain fulfillment
- Retail-direct order routing through buyer integrations
- Localized survey instruments for non-English markets
- Tier-3 city coverage beyond priority metros
- Multi-language UGC briefing at scale
What we're shipping in the USA
The four sides of the founding 100 operational stack — localized for the USA.
Local creators
Rights-cleared TikTok, Reels, and YouTube creators onboarded with quality + brand-safety vetting. Bundled with sampling at the briefing stage.
Manufacturing partners
A vetted co-pack network rolling out by category as founding brands tell us where they need it first — beverage, snacks, beauty, and household are the founding 100 priorities.
Logistics network
US 3PL coverage shipping per founding 100 demand. East/West coast nodes are the first priorities.
Retail intelligence
Retail-buyer evidence packs designed for Whole Foods, Target, Sprouts, Erewhon, and Amazon meetings. Buyer integrations on the founding 100 roadmap.
the USA cities on the founding 100 roadmap
Coverage rolls out per founding 100 demand. Founding brands shape which metros get prioritized first.
How a founding 100 launch works in the USA
the USA is live for founding 100. Here's the path from application to first sampling pilot in-market.
Application
Discovery call
Brief approval
Live in-market
Founding 100 in the USA is a small group of founding brands building this with us. We'd rather get the operational stack right for 100 brands here than spread thin across 12 markets.
The honest snapshot
the USA is live for founding brands today.
Founding 100 is capped at 100 founding brands across all markets.
Whatever pricing you lock at signup stays for the life of the relationship.
Apply for founding 100 access in this market today.
Frequently asked questions
Related reading
Apply for founding 100 in the USA
the USA is live today. Founding pricing locked. Apply via the contact form.