FMCG HQ
Integrations · Private Beta

Plug FMCG HQ into the stack you already run

REST API, webhooks, native connectors, and an MCP server for agentic workflows. Cohort one ships with the integrations founding brands actually need — sequenced by demand, not by vendor partnerships.

Apply for beta accessRead API docs

Cohort one priority on connector roadmap · Founding pricing locked · REST + webhooks default

INTEGRATIONS ORBIT
FMCG HQ
Shopify
Klaviyo
Salesforce
Snowflake
Notion
Slack
OpenAI
Segment
System Active
> POST /v1/sampling/pilots → 200 OK_
> Webhook: pilot.signal.ready_
> Sync → Snowflake (12 rows)_
> MCP agent → audience.match()_
Why CPG software is broken

Every CPG operations stack is a Frankenstein.

Talk to any CPG operator about their stack and you'll hear the same story: Shopify for DTC, Klaviyo for email, Meta + TikTok for paid, a 3PL portal for fulfillment, an Excel sheet for retail orders, a separate tool for influencer outreach, and three Google Sheets stitched together to make sense of any of it. Nothing talks to anything. Every decision requires a CSV export and a VLOOKUP.

FMCG HQ's Integrations Hub is the connective tissue. Not a new tool replacing existing ones — but the layer that lets sampling, UGC, and operational signal flow into and out of the stack you're already running. Shopify, Klaviyo, Meta Ads, Looker, Snowflake, Slack — wire it once, the data flows continuously.

We're building the connector roadmap with cohort one input. Every integration that ships is one founding brands voted up. Native connectors for the highest-demand tools land first; REST API and webhooks cover everything else from day one of cohort one.

The Shift

What changes when CPG infrastructure is API-first

With FMCG HQ Integrations

  • REST API + webhooks ship with cohort one — day one
  • Native connectors for top-demand tools (vote-driven roadmap)
  • MCP server for agentic AI workflows (let agents drive sampling, UGC, etc.)
  • Scoped API keys with per-team permissions and audit logs
  • Webhook event subscriptions for every operational milestone
  • Sandbox environment for testing — no impact on production data

Traditional CPG platforms

  • API access locked behind “enterprise” tier ($$$)
  • Limited or no webhook support
  • No MCP / AI-agent compatibility
  • API keys single-scope, single-team, no audit logs
  • Polling required for state changes
  • Sandbox costs extra or doesn't exist
The Path

How a cohort one integration ships

Most cohort one brands integrate in under a day once API keys are provisioned.

01
Day 1

API key provisioning

Apply for cohort one beta, get accepted, get API credentials within hours. Scoped keys with per-team permissions. Audit logs from key one. Sandbox keys for testing alongside production.
  • Scoped keys (read-only, write, admin) per use case
  • Audit log on every API call
  • Sandbox + production environments from day one
02
Day 1–3

Connector or REST

If your tool is on the native-connector list (Shopify, Klaviyo, Meta Ads, TikTok Ads, YouTube Ads in cohort one), wire it via the connector flow in minutes. Everything else uses the REST API with documented endpoints and OpenAPI spec.
  • Native connectors via OAuth flow (no API key juggling)
  • REST API with OpenAPI 3.1 spec
  • Webhook subscriptions for state changes
03
Day 1–3

Webhook subscription

Subscribe to the events you care about: sampling pilot started, recipient confirmed, UGC asset delivered, rights cleared, retail evidence pack ready. Every operational milestone fires a webhook your stack can react to.
  • Per-event subscription with selective filtering
  • Retry logic with exponential backoff
  • Signed webhook payloads (HMAC verification)
04
Day 3+

MCP server (optional)

For brands running AI agents — let them drive FMCG HQ workflows natively. Our Model Context Protocol server exposes sampling, UGC, integrations, and insights as tool-callable endpoints with scoped permissions.
  • MCP-compliant tool exposure for agentic workflows
  • Scoped API keys per agent
  • Audit log per agent action
When Brands Reach For Integrations

Five integration patterns cohort one is shipping

For Shopify-first brands

Sync sampling cohorts to your Klaviyo flows

Sampling recipients automatically sync to a Klaviyo segment. Trigger post-sample follow-up flows. Tie repurchase intent signal back to email engagement.
Connector
Native
For Paid social leads

Push UGC assets directly into Meta + TikTok ad accounts

Skip the manual upload. Asset library pushes into your ad accounts via Meta + TikTok APIs with naming conventions tagged to brief hypothesis. Performance flows back into Insights.
Output
Direct push
Read the story
For BI / analytics teams

Stream operational signal to Snowflake / BigQuery / Looker

Your data warehouse, not ours. Sampling, UGC, velocity, sentiment — synced as native tables you can model however you want. Looker block + dbt model ship with the connector.
Stack
Yours
Read the story
For AI-driven brands

Let agents drive sampling, UGC, and reorder cycles

MCP server exposes FMCG HQ workflows to agentic AI. An agent can scope a sampling pilot, brief UGC creators, and trigger a reorder cycle — all with scoped permissions and full audit trail.
For
AI ops
For Slack-first teams

Sampling readouts and UGC delivered to your team channel

Webhook-to-Slack pipeline ships out of the box. Pilot updates, UGC drops, rights clearance status — surfaced where your team already lives.
Channel
Slack

Four developer-grade capabilities

Built for engineering teams that want infrastructure-as-code, not vendor lock-in.

Capability 01

REST API — OpenAPI-spec, documented, sandbox-tested

Full programmatic access to sampling, UGC, integrations, and insights. OpenAPI 3.1 spec generates SDKs in TypeScript, Python, and Go. Sandbox environment for testing. Rate limits scaled to cohort one usage patterns; never published as a competitive moat against your usage.
  • OpenAPI 3.1 spec with auto-generated SDKs
  • TypeScript, Python, and Go client libraries
  • Sandbox environment identical to production
  • Rate limits scaled to actual usage, not gating
REST API — OpenAPI-spec, documented, sandbox-tested
Capability 02

Webhooks — signed, retried, observable

Event subscriptions for every operational milestone. HMAC-signed payloads (verify authenticity). Exponential-backoff retry logic on delivery failure. Webhook delivery status visible in your API dashboard for debugging.
  • HMAC-signed payloads for verification
  • Exponential-backoff retry on delivery failure
  • Per-event subscription with filtering
  • Delivery-status dashboard for debugging
Webhooks — signed, retried, observable
Capability 03

Scoped API keys — per-team, audited, rotatable

Scoped keys (read-only, write, admin) per team or use case. Every API call logged with key identity. One-click key rotation for security incidents. Per-key rate limit and endpoint allowlist.
  • Scoped permissions (read / write / admin)
  • Per-key audit log
  • One-click rotation
  • Endpoint allowlist per key
Scoped API keys — per-team, audited, rotatable
Capability 04

MCP Server — AI agents drive FMCG HQ natively

Model Context Protocol server compatible with Claude, ChatGPT, and any MCP-aware agent framework. Tool-callable endpoints for sampling, UGC briefing, asset delivery, and insights queries. Scoped per-agent API keys with full audit trail.
  • MCP-compliant tool exposure
  • Compatible with Claude, ChatGPT, and MCP-aware agents
  • Scoped per-agent permissions
  • Audit log per agent action
MCP Server — AI agents drive FMCG HQ natively
“The most important integration is the one a founder didn't have to ask for. We ship REST API and webhooks day one, then build native connectors for the tools cohort one votes up. We don't sell integrations as upsells.”
Founding Team
FMCG HQ Integrations
Cohort One Promise

What founding brands get from Integrations

Day one
REST + webhooks

API access from cohort one onboarding. No upgrade tier required.

Vote
Native connectors

Founding brands vote on which connectors ship first. We build what cohort one needs.

Free
Sandbox

Test environment included. No cost, no rate-limit games.

MCP
AI-agent ready

Model Context Protocol server for agentic workflows. Cohort one access included.

FAQ

Common questions we get

REST API and webhooks ship in cohort one. Native connectors for Shopify, Klaviyo, Salesforce, HubSpot, Looker, Snowflake, BigQuery, Segment roadmapped.
For native connectors — no. For REST API — yes, a developer hour or two. We have working examples in the docs.
Cohort one members get access on day one. Public docs ship with the public integrations launch.

Have more questions? Please contact our team.

Related reading

Get API access in cohort one

Private beta · REST + webhooks day one · founding pricing locked · MCP server for AI agents · sandbox included.