FMCG HQ in Brazil — on the roadmap
Brazil is on the cohort one roadmap. Portuguese-language creators, São Paulo co-pack partners, and ANVISA-compliant fulfillment ship after the US beta validates each capability.
Why Brazil is on the cohort one roadmap
Brazil is the largest LATAM CPG market and one of the fastest-growing creator economies globally. Cohort one Brazil ships when São Paulo manufacturing and Portuguese-language creator onboarding both validate — sequenced after the US-first beta proves out the methodology.
Retail landscape: Grupo Pão de Açúcar (Extra, Pão de Açúcar), Carrefour Brasil, and Atacadão dominate large-format retail. Mercado Livre is the parallel digital channel where most cohort one Brazil brands will run sampling-validated launches. Independent farmácia / drogaria networks are cohort one priority for beauty and supplements.
Regulatory notes: ANVISA compliance for beauty, supplements, and food / beverage is the primary cohort one regulatory layer. INMETRO certification for packaging and import documentation for any cross-border SKUs are handled at the dispatch level. State-level VAT (ICMS) is automated by the logistics layer when Brazil opens.
Creator economy: Portuguese-language Brazilian creator economy is the second-largest in LATAM by spend and the largest by creator count. Cohort one creator onboarding covers São Paulo, Rio de Janeiro, and Northeast (Nordeste) creator hubs — across favela-to-luxury demographics.
Honest about Brazil
On the roadmap for Brazil
- Identity-verified sampling cohort onboarding
- UGC creator network onboarding by demographic + category
- Co-pack network buildout by founding-brand demand
- 3PL coverage in priority metros
- Buyer-evidence templates for named retailers
- Founding pricing locked for cohort one brands in this market
Will not ship until US validates
- Q-commerce integrations (Instamart / Blinkit / GoPuff equivalents)
- Cold-chain fulfillment
- Retail-direct order routing through buyer integrations
- Localized survey instruments for non-English markets
- Tier-3 city coverage beyond priority metros
- Multi-language UGC briefing at scale
What we're shipping in Brazil
The four sides of the cohort one operational stack — localized for Brazil. Each ships when Brazil opens for cohort one beta.
Local creators
Portuguese-language creator onboarding planned alongside Brazil beta launch — São Paulo, Rio, and Nordeste prioritized.
Manufacturing partners
São Paulo and Santa Catarina co-pack partners on the roadmap. ANVISA compliance scaffolding ships with the Brazil beta — beauty, supplements, and food first.
Logistics network
Brazil 3PL coverage sequenced post-US-beta. Customs handling for imported SKUs ships with the Brazil beta.
Retail intelligence
Grupo Pão de Açúcar, Carrefour Brasil, and Mercado Livre buyer-evidence templates on the roadmap.
Brazil cities on the cohort one roadmap
Coverage rolls out per cohort one demand. Founding brands shape which metros get prioritized first.
How a cohort one reservation works in Brazil
Brazil isn't live yet. Here's the path from interest to founding-cohort priority access when it opens.
Register interest
Roadmap updates
Beta open notification
Founding pricing applies
“Brazil ships when we can ship it honestly. Until then, founding brands get notified — and locked into the pricing they signed up at, regardless of how it evolves.”
The honest snapshot
Brazil ships when the operational layer is ready.
Cohort one is capped at 100 founding brands across all markets.
Whatever pricing you lock at signup stays for the life of the relationship.
Register interest to get notified when Brazil opens.
Frequently asked questions
Related reading
Register interest for Brazil
Brazil ships when the operational layer is ready. Register interest to lock founding pricing.