Founding-cohort pricing locked for life
Cohort one is application-only. Founding creators choose between revenue share (zero upfront) or fixed monthly — whichever you pick, the rate is locked for the life of the account. We never re-price cohort one.
No setup fees · No long-term contract · No equity dilution
Cohort one pays beta prices — forever.
When you build with someone during private beta, the financial relationship should reflect that. You're taking risk on us. We're taking risk on you. The economics should bias toward making the partnership work — not toward maximizing short-term per-deal revenue extraction.
That's why cohort one pricing is locked at signup, for the life of the relationship. Whatever revenue-share rate or fixed monthly we agree at beta stays with your account — even if our public rates increase 3× as the platform matures. The locked pricing is the most important cohort one commitment we make.
All three tiers below are cohort-one-only. Public-rate pricing for non-cohort-one brands ships later and will be higher. If you're founder-creator material and you can apply now, the math heavily favors getting in early.
Starter
For creators with 100K–500K engaged followers validating a first brand.
- 1 SKU launch
- 5K-unit pilot batch
- 20 UGC creator briefs
- DTC storefront on Shopify
- Email + chat support
- Founding-cohort terms locked
Growth
For creators with 500K+ engaged followers scaling to real CPG operations.
- Up to 3 SKUs
- 25K-unit production runs
- Unlimited UGC briefs
- Targeted non-follower sampling (5K/mo)
- Retail buyer intros in 2 metros
- Dedicated founding-team Slack
- Founding-cohort terms locked
Scale
For established creator brands going multi-market or multi-SKU.
- Unlimited SKUs
- Multi-region production
- Unlimited UGC + sampling
- White-glove retail expansion
- API + analytics access
- 24/7 priority support
- Founding-cohort terms locked
How to choose between the two main pricing tracks
Revenue share is right when…
- You're launching a first brand with zero upfront capital
- You're uncertain about category fit and want shared-risk alignment
- You're early-stage and cash-flow constrained
- You're comfortable trading some long-term margin for upfront simplicity
- You want maximum operational coordination from cohort one team
Fixed monthly is right when…
- You have capital to deploy upfront and want full margin retention
- Your audience is large enough that revenue-share economics get expensive
- You're scaling beyond first SKU and want operational predictability
- You want the “no take-rate on growth” model
- You're launching multiple SKUs and want simpler billing
Why locking in cohort one terms now matters
Public rates will ship as the platform matures. Cohort one terms stay locked at beta pricing forever — for the life of your account.
| Capability | Cohort one (now) | Public rates (later) |
|---|---|---|
Revenue share rate | Founding (locked) | TBD — higher |
Fixed monthly rate | Founding (locked) | TBD — higher |
Setup fees | None | Likely |
Long-term contracts | No | TBD |
Founding team direct line | ||
Vote on product roadmap | ||
First access to new markets |
“The locked founding-cohort pricing is the most important commitment we make. We can't change it later. That's on purpose.”
FAQ
Do I keep IP and brand ownership?+
Yes — across all three tiers. We're infrastructure, not an incubator. You own brand, formulation IP, packaging design rights, customer data, and upside.
What categories can you launch?+
Food, beverage, beauty, supplements, personal care, and home care. We do not currently launch in regulated CBD/THC, tobacco/vape, or prescription-adjacent.
How fast is the first launch?+
88 days is our target time-to-shelf for the first SKU. 60 days is the fastest we've targeted; 130 days for complex formulations requiring stability testing.
What about inventory and personal guarantees?+
We hold inventory risk on the pilot batch. No personal guarantees on raw materials or first production runs. Scaled production runs may require capital co-investment depending on tier.
Can I move between tiers?+
Yes — but founding terms apply to whichever tier you're currently in. Moving from Revenue Share to Growth keeps the founding-cohort discount but doesn't retroactively change past revenue-share calculations.
What happens after cohort one closes?+
Cohort one is capped at 100 founding brands across the platform. Once filled, public pricing opens for subsequent cohorts at higher rates. Cohort one founding brands keep their locked terms forever.
Related reading
Lock in cohort one pricing
Cohort one is capped at 100 founding brands. Once filled, public rates open at higher pricing. Apply now to lock founding terms for life.